The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.
What are the course objectives?
The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
|Social Media foundations|
|Lesson 01 – Introduction to Social Media||00:00:00|
|Lesson 02 – Social Media Strategy and Planning||00:00:00|
|Lesson 03 – Social Media Channel Management||00:00:00|
|Lesson 04 – Social Media Management Tools||00:00:00|
|Lesson 05 – Social Media Measurement and Reporting||00:00:00|
|Lesson 06 – Social Advertising||00:00:00|
|Advanced Social Media Marketing|
|Section 1 : Introduction to Social Media||00:00:00|
|Section 2 : Building a Sustainable Social Media Strategy||00:00:00|
|Section 3 : Converged Social Media||00:00:00|
|Section 4 : Content Marketing in a Social Media World||00:00:00|
|Section 5 : Visual Social Media||00:00:00|
|Section 6 : Understanding and Sparking Social Sharing||00:00:00|
|Section 7 : Storytelling An Essential Part of Your Social Narrative||00:00:00|
|Section 8 : Influencer Marketing and Online Reputation Management||00:00:00|
|Section 9 : Social Media Selling||00:00:00|
|Section 10 : Social Media Measurement||00:00:00|
|Section 11 : Video and YouTube Marketing||00:00:00|
|Section 12 : YouTube Advertising||00:00:00|
|Section 13 : Facebook Marketing||00:00:00|
|Section 14 : Twitter Marketing||00:00:00|
|Section 15 : Pinterest Marketing||00:00:00|
|Section 16 : LinkedIn Marketing||00:00:00|
|Section 17 : Instagram Marketing||00:00:00|
|Section 18 : Snapchat Marketing||00:00:00|
|Advanced Content Marketing|
|Section 1 : Introduction to Content Marketing||00:00:00|
|Section 2 : Developing a Vision of Content Marketing Success||00:00:00|
|Section 3 : Developing a Business Case for Content Marketing||00:00:00|
|Section 4 : Creating a Successful Content Marketing Strategy||00:00:00|
|Section 5 : Creating a Remarkable Editorial Mission Statement||00:00:00|
|Section 6 : Targeting Customer Intent Instead of Demographics||00:00:00|
|Section 7 : Targeting Key Influencers||00:00:00|
|Section 8 : Producing Help, Hub, and Hero Content Consistently||00:00:00|
|Section 9 : Producing Engaging Content More Frequently||00:00:00|
|Section 10 : Using Effective B2C and B2B Content Marketing Tactics||00:00:00|
|Section 11 : Building Successful B2C and B2B Social Media Platforms||00:00:00|
|Section 12 : Helping Customers find the Information They Seek||00:00:00|
|Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process||00:00:00|
|Section 14 : Measuring Content Effectiveness||00:00:00|
|Section 15 : Measuring Return on Marketing Investment||00:00:00|
|Section 16 : Improving by Experimenting With New Initiatives||00:00:00|
|Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature||00:00:00|
|Section 18 : Content Marketing in the Foreseeable Future||00:00:00|
|Advanced Web Analytics|
|Section 1 : Introduction to Digital Analytics||00:00:00|
|Section 2 : Building Blocks||00:00:00|
|Section 3 : Fundamentals of Digital Analytics||00:00:00|
|Section 4 : Business Perspective||00:00:00|
|Section 5 : Methodology – Lean Six Sigma||00:00:00|
|Section 6 : Data Analysis Fundamentals||00:00:00|
|Section 7 : Analysis Perspective Providing Insights||00:00:00|
|Section 8 : Enabling Capabilities||00:00:00|
|Section 9 : Managing Analytics||00:00:00|
|Section 10 : Audience||00:00:00|
|Section 11 : Acquisition||00:00:00|
|Section 12 : Behavior||00:00:00|
|Section 13 : Conversions & Onboarding||00:00:00|
|Section 14 : Retention and Expansion||00:00:00|
|Section 15 : Advocacy||00:00:00|
|Section 16 : Privacy and Ethics||00:00:00|
|Section 17 : Wrapping Up||00:00:00|
What Will I Learn?
What are the social media marketing tools can I get hands-on exposure through this social media training course?
As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.
What projects are included in this program?
Project 1 – Building A Social Media Strategy
You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.
Project 2 – Converged Media
In this Project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
Project 3 – Content Marketing
You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
Project 4 – Visual Social
You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media
Project 5 – Social Sharing
You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation
Project 6 – Storytelling
You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point
Project 7 – Influencer ORM
You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand
Project 8 – Social Selling
Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey
Project 9 – Social Measurement
You will learn about the basics of social media measurement and social media specific metrics.
Exam & Certification
How do I earn an advanced social media certificate?
Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.
|Course||Required for Certificate?||Simulation Exam||Project Certificate|
|Social Media Foundations||Yes||NA|
|Advanced Social Media||Yes||Required|
|Advanced Content Marketing||Yes||Score > 75%||Required|
|Advanced Web Analytics||Yes||Required|
How do I become a Social Media Specialist?
- Complete 85% of the OSL course
- Attend one batch of LVC
- Complete five projects: Three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
- Complete the advanced social media simulation test and receive a minimum score of 75%