The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

What are the course objectives?

The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.

Course Curriculum

Social Media foundations
Lesson 01 – Introduction to Social Media 00:00:00
Lesson 02 – Social Media Strategy and Planning 00:00:00
Lesson 03 – Social Media Channel Management 00:00:00
Lesson 04 – Social Media Management Tools 00:00:00
Lesson 05 – Social Media Measurement and Reporting 00:00:00
Lesson 06 – Social Advertising 00:00:00
Advanced Social Media Marketing
Section 1 : Introduction to Social Media 00:00:00
Section 2 : Building a Sustainable Social Media Strategy 00:00:00
Section 3 : Converged Social Media 00:00:00
Section 4 : Content Marketing in a Social Media World 00:00:00
Section 5 : Visual Social Media 00:00:00
Section 6 : Understanding and Sparking Social Sharing 00:00:00
Section 7 : Storytelling An Essential Part of Your Social Narrative 00:00:00
Section 8 : Influencer Marketing and Online Reputation Management 00:00:00
Section 9 : Social Media Selling 00:00:00
Section 10 : Social Media Measurement 00:00:00
Section 11 : Video and YouTube Marketing 00:00:00
Section 12 : YouTube Advertising 00:00:00
Section 13 : Facebook Marketing 00:00:00
Section 14 : Twitter Marketing 00:00:00
Section 15 : Pinterest Marketing 00:00:00
Section 16 : LinkedIn Marketing 00:00:00
Section 17 : Instagram Marketing 00:00:00
Section 18 : Snapchat Marketing 00:00:00
Advanced Content Marketing
Section 1 : Introduction to Content Marketing 00:00:00
Section 2 : Developing a Vision of Content Marketing Success 00:00:00
Section 3 : Developing a Business Case for Content Marketing 00:00:00
Section 4 : Creating a Successful Content Marketing Strategy 00:00:00
Section 5 : Creating a Remarkable Editorial Mission Statement 00:00:00
Section 6 : Targeting Customer Intent Instead of Demographics 00:00:00
Section 7 : Targeting Key Influencers 00:00:00
Section 8 : Producing Help, Hub, and Hero Content Consistently 00:00:00
Section 9 : Producing Engaging Content More Frequently 00:00:00
Section 10 : Using Effective B2C and B2B Content Marketing Tactics 00:00:00
Section 11 : Building Successful B2C and B2B Social Media Platforms 00:00:00
Section 12 : Helping Customers find the Information They Seek 00:00:00
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 00:00:00
Section 14 : Measuring Content Effectiveness 00:00:00
Section 15 : Measuring Return on Marketing Investment 00:00:00
Section 16 : Improving by Experimenting With New Initiatives 00:00:00
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 00:00:00
Section 18 : Content Marketing in the Foreseeable Future 00:00:00
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics 00:00:00
Section 2 : Building Blocks 00:00:00
Section 3 : Fundamentals of Digital Analytics 00:00:00
Section 4 : Business Perspective 00:00:00
Section 5 : Methodology – Lean Six Sigma 00:00:00
Section 6 : Data Analysis Fundamentals 00:00:00
Section 7 : Analysis Perspective Providing Insights 00:00:00
Section 8 : Enabling Capabilities 00:00:00
Section 9 : Managing Analytics 00:00:00
Section 10 : Audience 00:00:00
Section 11 : Acquisition 00:00:00
Section 12 : Behavior 00:00:00
Section 13 : Conversions & Onboarding 00:00:00
Section 14 : Retention and Expansion 00:00:00
Section 15 : Advocacy 00:00:00
Section 16 : Privacy and Ethics 00:00:00
Section 17 : Wrapping Up 00:00:00

What Will I Learn?

What are the social media marketing tools can I get hands-on exposure through this social media training course?

As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.

What projects are included in this program?

Project 1 – Building A Social Media Strategy
You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.

Project 2 – Converged Media
In this Project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.

Project 3 – Content Marketing
You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.

Project 4 – Visual Social
You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media

Project 5 – Social Sharing
You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation

Project 6 – Storytelling
You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point

Project 7 – Influencer ORM
You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand

Project 8 – Social Selling
Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey

Project 9 – Social Measurement
You will learn about the basics of social media measurement and social media specific metrics.

Tools Covered

Analytics Tools
Facebook Analytics YouTube Analytics
Social Media Tools
Buffer Hootsuite Social Studio

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Exam & Certification

How do I earn an advanced social media certificate?

Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.


Course Required for Certificate? Simulation Exam Project Certificate
Social Media Foundations Yes NA
Advanced Social Media Yes Required
Advanced Content Marketing Yes Score > 75% Required
Advanced Web Analytics Yes Required

How do I become a Social Media Specialist?

  • Complete 85% of the OSL course
  • Attend one batch of LVC
  • Complete five projects: Three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
  • Complete the advanced social media simulation test and receive a minimum score of 75%
  • 36,000.00 25,200.00
  • 180 Days

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