The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Why learn Search Engine Optimization (SEO)?

Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs

Course Curriculum

Search Engine Optomization Foundations
Section 1: Part 1: Introduction to SEO 00:00:00
Section 1: Part 2: A Model of Search Engines 00:00:00
Section 2: On-Page Optimization 00:00:00
Section 3: Off-Site Optimization 00:00:00
Section 4: Duplicate Content 00:00:00
Section 5: Keyword Research and Competitive Intelligence 00:00:00
Section 6: Design and Architecture 00:00:00
Section 7: Local SEO 00:00:00
Section 8: Algorithm Updates and SEO Changes 00:00:00
Section 9: Algorithm Updates and SEO Changes 00:00:00
Section 10: Integrating SEO with Other Disciplines 00:00:00
Advanced Search Engine Optimization
Advanced Content Marketing
Advanced Web Analytics

What Will I Learn?

This course will enable you to:
    • Master basic to advanced-level SEO skills
    • Attract organic traffic to a website, boosting visibility and new customers
    • Understand how search engines work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ best practices and techniques to promote high search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • Best practices, tips, and tricks on Content Marketing
    • Effectively measure the success of your website and increase your skillset with analytics

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Requirements

Who should take this SEO Training Course?

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:

  • Marketing managers
  • Digital marketing professionals
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners

The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster and Google Analytics.

What projects are included in this program?

Project 1 – Competitive Analysis and Keyword Research:
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group your them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
 
Project 2 – Information Architecture Planning
You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
 
Project 3 – Website Audit Documentation
Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
 
Project 4 – Inbound Links
You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target
 
Project 5 – Marketing Plan
You will create a marketing plan for your business with the following objectives:

  • Defining the target audience
  • Identifying any trends and seasonality for your keywords and keyword groups
  • Define the intent and needs of your potential customers
  • How will it market your business?
  • How will you get people to follow your posts/updates/emails?

 

 

Exam & Certification

What are the prerequisites for the SEO certification?

There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage and Microsoft Office for a successful learning experience.

How do I become certified in advanced SEO training?

  • Complete 85% of the OSL course
  • Attend all the sessions within one live virtual batch
  • Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
  • Complete one simulation test with a minimum score of 75%

 

 

How do I earn the advanced SEO certificate?

Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:

Course Required for Certificate Simulation Exam Project
SEO Foundations Yes
Advanced SEO Yes Score>75% Required
Advanced Content Marketing Yes Required
Advanced Web Analytics Yes Required

Get upto 40% discount when you purchase this course from Mycoach Labs Ltd., Mauritius.

Email: info@mycoach.mu

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